Boilerplate

Whirlpool’s design team in India, anchored in Gurgaon, excels at catering to the diverse Indian consumer by meticulously analyzing varied behavior patterns and usage needs. Their philosophy delivers design true to the brand, maintaining fidelity to the global brand attributes while keeping the consumer at the core of every innovation. By deeply addressing Indian design sensibility, the team integrates premium aesthetics, that transform appliances into sophisticated centerpieces for social home spaces. Functionally, they tackle local pain points through "India-first" solutions that are a derivative of the insights generated through consumer connect and pan-India research activities.