Boilerplate

Qichao An is an internationally recognised graphic designer and visual communication specialist whose work bridges Eastern visual philosophy with contemporary global aesthetics. With more than fifteen years of professional experience across China and the United States, he has led branding, packaging, and digital design projects for clients ranging from blue-chip corporations to culture-driven organisations. An is known for a rigorous, research-based approach that integrates visual storytelling, user experience, and commercial strategy. His work has been exhibited, published, and awarded internationally, earning nearly one hundred honours including Red Dot: Brands & Communication Design, MUSE Creative Awards (Platinum), Graphis Annual, A’ Design Award, and the New York Design Award. As the Founder and Design Director of Wuhan Mornice Brand Design, An develops human-centred, cross-cultural design systems that connect brands with real audiences in meaningful and measurable ways. His studio’s work spans identity, packaging, and digital ecosystems, serving both global businesses and community-focused cultural initiatives. In parallel with his professional practice, An is an active juror and curator for international design competitions and exhibitions. Through these roles, he supports emerging and established creatives while advocating for thoughtful, inclusive, and socially relevant design. His curatorial and judging work reflects his belief that design should not only be visually compelling, but also ethically grounded and functionally effective in the real world.