Boilerplate

Yuan-Ying Yang’s entrepreneurial career began in 2006, positioning her as a pioneer in the wave of e-commerce. While still in university, her acute market intuition led her to launch bootstrapped ventures. She successfully built top-tier digital electronics stores, achieving the platform’s highest merchant rankings (Triple and Quintuple Crown status on Taobao). This extensive hands-on experience endowed her with an almost instinctive, precise understanding of user needs. In 2016, she co-founded prominent consumer electronics brands, including Dido (specializing in smart wearables) and sanag. As the core driving force behind these brands, she successfully translated technological logic into lifestyle aesthetics. Her strategic vision enabled these brands to stand out in a fiercely competitive market, establishing a profound foundation in the smart wearable and audio sectors. In 2024, staying true to her original aspirations, she founded a brand-new design label: FIGMA. Yang advocates for "diving deep into market demands to create digital products infused with warmth and empathy." She firmly believes that design should never be a cold accumulation of technical specifications, but rather a profound medium for emotional connection. As a Chinese calligraphy enthusiast, she ingeniously integrates the dynamic vigor of brushstrokes and the traditional wisdom of negative space—the art of leaving deliberate blankness—into the definition of modern industrial products. Through her design, she is dedicated to balancing the poetic sensibility of Eastern humanities with the rationality of modern technology, ultimately creating a more vibrant, caring, and meaningful lifestyle for users worldwide.