Off the Eaten Path Packaging
Off the Eaten Path Packaging
Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
- Category : Packaging Design
- Designer : PepsiCo Design and Innovation
- Designed For : PepsiCo Design and Innovation