Super Leg Package

Chen Wang Package
Chen Wang Package

Super Leg Package

Packaging

Super Leg is a snack package created for a Chinese food brand. The package shows the brand mascot, a squirrel named Xiaojian, lying on a large chicken drumstick and enjoying the food while his clothes are caught by a shelf. The illustration is inspired by a cartoon scene in which a mouse steals cheese and is caught by a cat. The part of the drumstick that appears torn by teeth forms a window, so the meat inside can be seen. The design joins the mascot with the product and helps the package stand out among similar items on the shelf.

 
 
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Chen Wang Packaging

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