Lays Heartwork Campaign
Lays Heartwork Campaign
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.
- Category : Advertising Design
- Designer : PepsiCo Design and Innovation
- Designed For : PepsiCo Design & Innovation