Nisshin Seifun Group Snowflake Logos and Branding

Noriko Hirai (Nina) Logos and Branding
Noriko Hirai (Nina) Logos and Branding

Nisshin Seifun Group Snowflake Logos and Branding

Graphic

As the name implies, the logo is based on a snowflake flower, and the color is yellow, which means bright and happy. A new brand of confectionery flour made from 100 percent Hokkaido wheat. This product is targeted at patisseries that are particular about their ingredients. Since this is the successor to a product called Melty snow, designers were asked to create a logo with a familiar name, an appeal to the fact that it is made in Hokkaido, and a symbolic cuteness.

 
 
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Noriko Hirai (Nina)
Logos and Branding
Noriko Hirai (Nina) Graphic

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