Huanghelou Beer Packaging

Jin Zhang Beer Packaging
Jin Zhang Beer Packaging

Huanghelou Beer Packaging

Packaging

The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.

 
 
Details
Jin Zhang
Beer Packaging
Jin Zhang Packaging

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