Gatorade Rookie Bottle Stainless Steel Bottle
Gatorade Rookie Bottle Stainless Steel Bottle
The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.
- Category : Advertising Design
- Designer : PepsiCo Design and Innovation