Top Toy Global Flagship Store

Li Xiang Global Flagship Store
Li Xiang Global Flagship Store

Top Toy Global Flagship Store

Interior

Top Toy's first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach.

 
 
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Li Xiang
Global Flagship Store
Li Xiang Interior

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