In Scene Brand Experience
In Scene Brand Experience
My Scene in Shanghai is an integrated brand renewal strategy for Shanghai Coffee, transforming coffee consumption into an immersive Haipai cultural experience. By combining narrative driven design, visual identity, packaging, retail scenes, and interactive media, the project turns everyday consumption into a participatory urban performance, positioning the brand as a contemporary cultural symbol of Shanghai.
- Category : Advertising Design
- Designer : Ziyang Wang
- Designed For : Zhejiang Wanli University