Haier Golden Banyan Trophy Award

Dongdao Creative Branding Group Award
Dongdao Creative Branding Group Award

Haier Golden Banyan Trophy Award

Accolade

Banyan trees are sacred in Asia, and featured in many stories. The tree supports its expanding canopy by growing special roots from its branches. These roots hang down and act as props over an ever widening circle, which can be a metaphorical life force. The designer interprets the ‘banyan concept’ into the physical and visual appearance, and realized the design in a modern and innovative way. As important, the underlying meaning is implicitly communicated and illustrated through this symbol of merits.

 
 
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Dongdao Creative Branding Group
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