Zhengyuanpu Pu'er Tea Packaging

Jinde Design Pu'er Tea Packaging
Jinde Design Pu'er Tea Packaging

Zhengyuanpu Pu'er Tea Packaging

Packaging

Zhengyuanpu Travellers Series is a portable packaging design for Pu'er tea, a traditional Chinese drink. Pu'er tea is usually sold as pressed cakes of 357 grams, which must be pried open with a tea pin before brewing. The Travellers Series holds a small portion instead, so no tools are needed and the wrapper is simply torn open. Each wrapper measures 50 by 85 by 3 millimetres and is made of cotton paper. Embossing, debossing and foil stamping shape the tea image and suit the taste of the intended consumers. Safer materials and a simpler production process were selected.

 
 
Details
Jinde Design
Pu'er Tea Packaging
Jinde Design Packaging

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