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Zhu Xuguang serves as Dean and Professor of Qixin School at Zhejiang Sci-Tech University and is appointed as a specially invited expert for the Huashan Rock Art Cultural Landscape, a UNESCO World Heritage site. Leading a dedicated team, he focuses on the extraction, deconstruction, and redesign of Huashan Rock Art cultural genes, advancing the creative transformation and innovative dissemination of outstanding traditional Chinese culture. He possesses profound expertise in traditional cultural studies and design applications, having authored nine books and presided over multiple national-level research projects.