Huashan Festival Visual Identity
Huashan Festival Visual Identity
This project develops a visual identity system for the 2000 year old Huashan Rock Art, a UNESCO World Heritage site. It responds to the challenge of cultural disconnect by translating abstract ancient motifs into a coherent and accessible design language. This translation connects historical meaning with present day perception, supporting the heritage's accessibility and emotional resonance for a global audience.
- Category : Graphic Design
- Designer : Professor Zhu Xuguang's Team
- Designed For : Zhejiang Sci-Tech University