Pupstar Brand Identity

Haolai Francis Zhou Brand Identity
Haolai Francis Zhou Brand Identity

Pupstar Brand Identity

Graphic

Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets.

 
 
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Haolai Francis Zhou
Brand Identity
Haolai Francis Zhou Graphic

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