Flowering Street Charity Project Identity

Mingjun Jiang Charity Project Identity
Mingjun Jiang Charity Project Identity

Flowering Street Charity Project Identity

Graphic

The shape of the logo was inspired by street signs in London. The main color of brand logo is extracted from Van Gogh's work Sunflower. Orange is the color of tulip flowers and sunlight, while the color of the brand is with reduced saturation, bearing the meanings that the long-term homeless life has added this bright orange a thin layer of gray. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.

 
 
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Mingjun Jiang
Charity Project Identity
Mingjun Jiang Graphic

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