Gua Gua Xing Qiu Brand Identity
Gua Gua Xing Qiu Brand Identity
Gua Gua Xing Qiu is a brand identity created for instant scratch-off lottery promotion activities in China. The wordmark reduces strokes and adjusts the structure of Chinese characters, so readability is kept while a sense of surprise appears on closer viewing. The graphics follow the geometric language of the logo and express the scratching area of a lottery ticket in an abstract way. Printing uses high-quality techniques on recyclable substrates. The complete visual system portrays a scratch-off world of fun for young players.
- Category : Graphic Design
- Designer : sxdesign
- Designed For : Guangxi Welfare Lottery Issue Center