Cosmos Datong Brand Design

Beijing Jiaotong University Brand Design
Beijing Jiaotong University Brand Design

Cosmos Datong Brand Design

Graphic

Cosmos Datong is a packaging design for a local pastry brand from the ancient city of Datong in Shanxi, China. Four sets of thematic illustrations show the historical features of the city in different periods. The illustrations combine local folk style with the oriental aesthetics of the new Chinese style, and use the traditional color palette of Shanxi shadow puppetry. The outer box is made of cardboard with a smooth UV coating, hot stamped text and die cut edges. The gift box holds three smaller boxes and is intended for festive occasions.

 
 
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Beijing Jiaotong University
Brand Design
Beijing Jiaotong University Graphic

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