Base Visual Identity

Lance Francisco Visual Identity
Lance Francisco Visual Identity

Base Visual Identity

Graphic

Base is a Singaporean brand redefining Chinese religious goods with a modern yet culturally rooted identity. Inspired by Chinese knotting, the logo weaves tradition and contemporary design, subtly incorporating the letter B. Repetitive patterns symbolize generational continuity, while a refined black, red, and gold palette reflects spirituality and prosperity. Through cohesive branding and thoughtful packaging, Base ensures tradition remains relevant for future generations.

 
 
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Lance Francisco
Visual Identity
Lance Francisco Graphic

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