Villa Karuma Glamping Resort Mexican Branding

RAUL TERASHIMA HERNANDEZ Glamping Resort Mexican Branding
RAUL TERASHIMA HERNANDEZ Glamping Resort Mexican Branding

Villa Karuma Glamping Resort Mexican Branding

Graphic

Villa Karuma is a brand identity created for a glamping retreat in Coatepec, Veracruz, Mexico. The name combines local Mayan words for sky and night. The wordmark uses a stylized uppercase serif typeface with fine and irregular strokes. Inside the letter U, a star and a wavy base represent the sky and the earth. Lithographic style illustrations show the cabins and the surrounding landscape. The color palette joins earth tones with golden yellow, blue, green and warm brown, and each tone recalls a moment of the day.

 
 
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RAUL TERASHIMA HERNANDEZ
Glamping Resort Mexican Branding
RAUL TERASHIMA HERNANDEZ Graphic

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