PatchU Branding and Character IP Project
PatchU Branding and Character IP Project
This branding project transforms leftover bedding textiles into a cohesive visual and a unified character based design system, creating plush toys and lifestyle products that establish a value driven model by converting surplus materials into high value outcomes. Patchwork construction, visible stitching and imperfect connections shape both product form and graphic identity, creating a consistent visual language across objects and communication. Sustainability is reframed as a warm, contemporary, and emotionally engaging everyday presence.
- Category : Graphic Design
- Designer : Chung Sheng Chen
- Designed For : Tainan University of Technology/Product Design Department