PatchU Branding and Character IP Project
PatchU Branding and Character IP Project
PatchU is a branding and character design project that turns leftover bedding fabrics into plush toys and lifestyle accessories. The fabrics are sorted by size, texture and tone, then sewn into simple companion figures using flexible patterns. Visible stitching and patchwork are kept as part of the brand identity, so each piece differs slightly from the next. Packaging and illustration explain the origin of the materials. The aim is to give surplus textiles new value and a warm place in everyday life.
- Category : Graphic Design
- Designer : ChungSheng Chen
- Designed For : Tainan University of Technology/Product Design Department